I want to know where in the world people are still buying Abercrombie clothing. I also want to know who is on their marketing board and what is going through their minds.
I’m not writing this in frustration of Abercrombie as a company, but what Abercrombie represents. It seems like they are either fashionably confused, or just straight stupid. They keep trying to market products that were popular when I was in middle school! [That would be about ten years ago by the way.]
What spurred this frustration towards Abercrombie was an email. Well not one email, but many emails. I am still receiving the weekly Abercrombie email newsletter from when I subscribed ten years ago. The reason I haven’t canceled the newsletter and others like it is because I like to keep in touch with what major corporations are trying to push in fashion. But Abercrombie, they are the only company I just simply do not understand.
Today’s newsletter is highlighting ripped jeans. While I’m not up to date in fashion for construction workers, I am up to date on runway fashion, and I know they aren’t strutting the runway in ripped to shred jeans. It is as if Abercrombie is marketing to only the youth, 16 and under. Which I fully understand, but it seems once again like they are confused. The 16 year olds I know are even smart enough to realize that a better quality item at a more up to date style is available at other retailers such as Gap.
If you are a teenager or younger, I would love to hear your opinion on Abercrombie clothes!
SO .. lately, I was trying to order some designer wear from a few select designers over in France. The only problem…, they will not deliver to the United States. This seems ironic to me for many reasons:
When you first arrive at almost every foreign site, there is an English option for viewing purposes. Why would a designer even think to offer English translation if there is no way for an American to get their hands on their design wear unless we travel across the big lake (Atlantic Ocean).
The main think I found ironic was in advertisements. A foreign watch company does not deliver to America, BUT, guess who was the face of their advertisement in Vogue-Paris? I will give you a hint.. he was assassinated and was the 35th president. That is right, .. JFK. I guess he used to wear their watches or something, but why would they use him to market to the European market? I can think of many people who might be more appealing to Europe and people who youngsters would even recognize. One person that would be more recognizable would be Princess Diana if they are looking to use people that have passed away in history.
With both of these ironies, I was very irritated to find out that I could not purchase from these websites. One of the websites included Hugo Boss. This was the biggest irony since I own some of his cologne, but his clothes, you can not buy. The frustration set in when I noticed that he had a “For Sale” section on his website where clothing items were tremendously knocked down!!! And I am hopelessly stuck in America not able to partake in this beautiful instance.
My frustration has helped me realize that if I am to ever sell items on-line, make them internationally available to maximize my sales.