I want to know where in the world people are still buying Abercrombie clothing. I also want to know who is on their marketing board and what is going through their minds.
I’m not writing this in frustration of Abercrombie as a company, but what Abercrombie represents. It seems like they are either fashionably confused, or just straight stupid. They keep trying to market products that were popular when I was in middle school! [That would be about ten years ago by the way.]
What spurred this frustration towards Abercrombie was an email. Well not one email, but many emails. I am still receiving the weekly Abercrombie email newsletter from when I subscribed ten years ago. The reason I haven’t canceled the newsletter and others like it is because I like to keep in touch with what major corporations are trying to push in fashion. But Abercrombie, they are the only company I just simply do not understand.
Today’s newsletter is highlighting ripped jeans. While I’m not up to date in fashion for construction workers, I am up to date on runway fashion, and I know they aren’t strutting the runway in ripped to shred jeans. It is as if Abercrombie is marketing to only the youth, 16 and under. Which I fully understand, but it seems once again like they are confused. The 16 year olds I know are even smart enough to realize that a better quality item at a more up to date style is available at other retailers such as Gap.
If you are a teenager or younger, I would love to hear your opinion on Abercrombie clothes!